MEET BILL ACHESON

BILL ACHESON


Bill Acheson is an expert in nonverbal communication. Since 1985, Bill has taught communication at the University of Pittsburgh. As a keynote speaker, he uses his knowledge of nonverbal communication - body language - to teach professionals how to project themselves with greater impact. In the process they also learn to interpret the subconscious messages sent by others.

Presenting academic research with humor and an engaging personality, Bill Acheson presents a model so compelling that people use the information before they leave the room.

Bill Acheson’s presentations are certain to have an impact on the effectiveness of both your sales force and your executives.

Bill has worked with professionals from such companies as 3M, American Express, AIG, Bank of America, Citigroup, Ernst & Young, Fidelity Investments, Finance America, Merrill Lynch, MorganStanley, Nationwide, SmithBarney, and Van Kampen Investments.

He has spoken on nonverbal communication to educators throughout North America and has made presentations in Europe, Asia, and Africa.

Testimonials

  • Jay Y.
    You have taught us how to build trusting relationships with clients and given us the skills to approach prospects with confidence and effectiveness.
    Jay Y.
    Janney Montgomery Scott
  • Geoff N.
    Bill’s brand of “educomedy” is unequalled. His ideas and strategies on body language and personal power are logical, practical, and applicable.
    Geoff N.
    IVY Investments
  • Chris D.
    Bill is a dynamic, engaging speaker who brought an amazing level of energy to our conference . . . His examples were specific to our industry and, at the end, they gave him a standing ovation.
    Chris D.
    Ro Morrison & Associates
  • Michael B.
    During your presentation I was replaying the meetings I’ve had with clients and thinking about all the things I missed because I was focused on what they were saying instead of what they were trying to say.
    Michael B.
    Merrill Lynch
  • Eileen G.
    Compelling!
    Eileen G.
    NAPO
  • Jim M.
    He really does pack a three-hour seminar into one-hour presentation!
    Jim M.
    Provident
  • Kurt B.
    There are two things I love about your work: one, you never ‘undo’ any of our training and two, you never disappoint. Great job.
    Kurt B.
    Merrill Lynch
  • Lisa P.
    You were the star performer at our conference. One speaker always rises above the rest at a conference and you, sir, were that person.
    Lisa P.
    Morgan Stanley
  • Beth K.
    Outstanding – a wonderful mix of information and energy.
    Beth K.
    AIG
  • Richard C.
    Focused. Pertinent. Professional.
    Richard C.
    DWS
  • Paul C
    This information is so powerful, you will find yourself using it before you leave the room.
    Paul C
    Hartford Funds
  • Bill F.
    He commands your attention in the first few seconds of his talk . . . and he never lets go!
    Bill F.
    Prudential

Bill Acheson has worked with employees from such companies as:

  • 3M
  • ADP
  • Advantage Capital
  • AEGON
  • AIG
  • Allegheny General Hospital
  • Allen Tate Real Estate
  • Allianz
  • American Century
  • Ameriprise
  • Arvest Bank
  • Bank of America
  • Bayer
  • BB&T Scott & Stringfellow
  • Beazer Mortgage Company
  • Benesch, Friedlander, Coplan & Aronoff
  • Bernstein, Litowitz, Berger, & Grossman
  • Blackrock
  • Buchanon Ingersoll PC
  • Citibank
  • Citizen’s Bank
  • CleanSource
  • Defense Trial Counsel of West Virginia
  • Delaware Investments
  • Duncan Aviation
  • DWS Investments
  • Eaton
  • Edward Jones
  • Fidelity Investments
  • Franklin Templeton Investments
  • Hartford Funds
  • Highmark BC/BS
  • Invesco
  • Investment Management Consultants Association
  • Ivy Investments
  • Jackson National Life Insurance Co.
  • Janney Montgomery Scott
  • John Hancock
  • Lazard
  • Legg Mason
  • Lexus
  • Lincoln Financial Group
  • Manulife
  • McNees Wallace & Nurick
  • Mercer
  • Merestone
  • Merrill Lynch
  • Met Life
  • MFC Global Investments
  • Milestone
  • Morgan Stanley
  • National Football League
  • Nationwide
  • New York Life
  • Old Dominion University
  • Ortho-McNeil Pharmaceutical
  • Pacific Life
  • Pennsylvania Bar Association
  • Pennsylvania DOT
  • Pennsylvania State Education Association
  • Pennsylvania State University
  • Pioneer
  • PNC
  • Primerica
  • Prudential
  • Putnam Investments
  • RBC Wealth Management
  • Ro Morrison & Associates
  • Robert W. Baird & Company
  • Rockport
  • Russell Investments
  • Saskatchewan Institute
  • Steptoe & Johnson
  • SunAmerica
  • SunTrust
  • Sweeney Agency
  • TIAA-CREF
  • Tomkins Builders
  • Tommy Hilfiger Shoes
  • Trane
  • Transamerica
  • Tucker Arensberg PC
  • University of Pittsburgh
  • US Army
  • US Coast Guard
  • Wells Fargo
  • Woodmen of the World
“Nonverbal communication actually goes beyond body language,” Bill Acheson explains. “It includes your management of time and space. For example, what does it say about me if I have a 9:00 a.m. meeting and show up at 9:45 a.m., or not at all? If I am more than half an hour early for a job interview, what am I telling you about my confidence and personal power?”
“In research we have found that smell is an important nonverbal indicator. Most women perceive a man who uses too much cologne or aftershave as untrustworthy. Almost everyone has experienced a meeting in a conference room where the smell of food from a previous lunch meeting still dominates the environment.”
“A study of the auto repair industry in Canada found that the top eight customer complaints pertained to nonverbal communication. Chemical odors, muddy footprints, greasy fingerprints, and other nonverbal elements proved critical in customer satisfaction.”
“There is a widely misquoted statistic. Albert Mehrabian did some work indicating that communication was 7% verbal, 38% vocal, and 55% nonverbal. It is important to realize that Mehrabian was not studying business communication, he was examining emotional communication between couples. Another study by Ray Birdwhistell at the University of Pennsylvania provides a more accurate business communication model. He determined that communication is 1/3 what you say, 1/3 how you say it, and 1/3 how you appear while saying it.”